With your smart phone and a scanner app, scan the QR code on the pack of meat, or enter the number on the product label to learn about the origin of the meat. The products made from sheep are sold in stores and restaurants around the country. Trace your meat with the label as it can be seen here on the left.
This project is a collaboration between the Nature Institute of the Westfjords, the ‚Farm Food Direct' – association (Beint frá Býli), the company Iceland fish export, a farm in Húsavík and a farm in Gemlufall in Westfjords and Snerpa (a telecommunications service provider). The project was funded by the development fund of the Westfjords in 2014 to get the project started.
We want consumer to be able to see where their meat originates and what steps it has gone through on the way to you. You as the consumer can then choose from which farm you would like your meat and decide what taste you prefer, since the pasture influences the taste of the lamb meat.
