The source
Customers can find out where the lamb is from and see what makes this meat so special. You find the participating farms under Sheep Farms.
About us
This project is a collaboration between the Nature Institute of the Westfjords, the ‚Farm Food Direct' – association (Beint frá Býli), the company Iceland fish export, a farm in Húsavík and a farm in Gemlufall in Westfjords and Snerpa (a telecommunications service provider). The project was funded by the development fund of the Westfjords in 2014 to get the project started.
We want consumer to be able to see where their meat originates and what steps it has gone through on the way to you. You as the consumer can then choose from which farm you would like your meat and decide what taste you prefer, since the pasture influences the taste of the lamb meat.
